Dr Hans Friederich FRGS is a Dutch geographer with a PhD from the University of Bristol, UK. He is global Ambassador of the World Bamboo Organisation and Senior Advisor to the European Bamboo Programme which is managed by Bamboologic in the Netherlands.

He is working with the SUNx Programme in Brussels and the Malta Tourism Authority as the Registrar of the global register of climate friendly travel and tourism ambitions. Hans will also be guest lecturer in a diploma course on climate friendly tourism that is organized by SUNxMalta and the Malta Institute for Tourism Studies.